Task - Innovation Strategy

The company wanted to analyze if and how new innovation models could be used as a more strategic tool in their global market. More information about the competition and parallel industries was needed.

Challenge - Innovation is changing

The competition had built rapidly new kinds of in-house innovation competences outside their product development process.

Several companies were using open innovation and Design Thinking for problem solving on an organizational level. Co-creation and crowdsourcing challenge the traditional value creation models.

Process

Provoke analyzed exemplary companies using Design Thinking as one of the key tools of change.

Some of these companies were in deep trouble and forced to change. Some were using open innovation to gain an unfair advantage.

Result

The analysis showed examples of using Design Thinking and open innovation as competitive tools. It also revealed what the competition was most likely developing as a new competence. Provoke helped the client to create a new Design Thinking strategy.