Task - Design Guidelines

Provoke set out to understand the new brand essence and the values EB wanted to communicate to its B2B clients. EB’s future products needed clear documentation on how to utilize the new brand values.

Provoke would develop the necessary guidelines to apply the brand to their forthcoming products.

Challenge - Design Strategy

EB is a provider of specialized embedded software and hardware solutions for the automotive and wireless industries. In the past, their devices and user interfaces each had their own design and personality.

EB has renewed its brand and needed to incorporate their new identity into their products and user interfaces.

Process

Provoke created several concept families in close co-operation with EB, to find the optimal brand look for future products. In-depth collaboration with EB ensured optimal application of brand essence to industrial design and user interface design. Working together to create a meaningful experience for the end-users.

Result - Coherent Identity

EB’s product portfolio can now act as a crucial tool to communicate the new brand with design concepts and guidelines on user interface and industrial design.

Provoke’s work enabled coherent communication of EB’s new corporate identity and is easily applied to future product development projects.