Task - UI Guideline

Provoke set out to turn the brand values into documentation enabling coherence and alignment with the brand for EB future products’ user interfaces for software and services.

Challenge

EB renewed its brand and needed the new brand to be visible on their products and user interfaces.

The Provoke Strategics team had created a new brand guideline documentation linking EB corporate identity values and their product portfolio.

Process

Provoke created the EB user interface design guideline ensuring consistency and brand alignment. Usability for interaction and layout was checked by external usability experts to ensure validity of the chosen ideas.

The UI guidelines were created hand-in-hand with industrial design guidelines - both working together to create a meaningful experience for the end-users.

Result

The user interface design is now easier as the guidelines give direction and structure for new projects. All user interfaces work together to ensure a unified brand experience - aligned with industrial design.

Provoke created a coherent product brand guideline that supports EB corporate identity values. It will now be simple to apply the guidelines to current and future product development projects.