Task: User Experience, UX

Provoke uses its unique and systematic ValueMap® tool based on MBTI® and psychographic segmentation to analyze human behavior and to monitor how upcoming technologies and trends radically transform the User Experience expectations.

UX, or User Experience is a perception by the user, thus it contains factual and feeling-based elements. Designing UX involves aspects like marketing, physical products, packages, user interfaces - and the service.

Challenge - Mobile Phone Design

Humans are different - products, UI’s and services should match the users’ values to be meaningful. Differentiation becomes more important than ever.

User Experience dominates the new design challenges. Concepts are built with more than just usability or aesthetics in mind.

Process

Target segments are modeled using Provoke ValueMap® toolset. Matching concept iterations are run rapidly.

For physical prototypes, CAD is used extensively from sketch-stage on.

User Interface Design works with functional LiveProto prototype-building to test the User Experience of the concepts in practice.

Result

Several mobile phones and more than 50 accessories on the market.  Innovative design boosts sales and builds identity. Product family look&feel design builds brand value and differentiation.

Most importantly, holistic User Experiences are built - combining the user interface, industrial design, services, the packages and the marketing of the offering.