Creative task
The task was to design a product that would stand out in the professional market by communicating its benefits through design.
Challenge
Teleste’s vision is to be a Global Leader of Broadband Cable Access and Video Surveillance Networks.
Teleste set out to create a new modular product platform - with the most compact form factor in the industry and with minimal power consumption, enabling longer lifetime and lower energy costs. Site cooling requirements are reduced at the same time thus boosting efficiency.
Process
Usability, manufacturability and sell-ability were key drivers from the beginning. White color and light were studied as the basis for different concepts.
Instead of having the case painted white, the innovation focused on using white light as a panel-wide design element. Status indicators and maintenance issues were solved in an innovative way to optimize usability.
Result
The final product clearly differentiates itself on the market. Teleste can use the uniqueness to draw attention to the key benefits of the innovative product: modularity, energy and space savings.
“Provoke's visionary and professional team exceeded our expectations by transforming the Teleste product brand whiteness in to another level – using light as the design item.
The team proved also to be capable to work as part of a versatile high technology project - giving there fresh thinking and creativeness.”
Mika Kavanti, Business Director
Digital Video solutions, Teleste
© 2010 Provoke, All rights reserved.
