Task - User Experience

Provoke built end-to-end UX concepts covering device, UI and linked services to test new paradigms in practice. Paradigms like new kinds of multi-touch UI gestures, avatars, 3D desktops and zoomable user interfaces (ZUI).

Challenge

Vertical competition of the end-to-end experience ownership is opening new opportunities. Concepts connecting services, devices and UI’s in a meaningful way will become the winning concepts during the next five years.

Human aspects and intuitive user interfaces will replace technically oriented UI’s.

Process

Provoke conducted several innovation labs and interviews with focus groups. “Day in the life”-scenarios of target segments were created to build up understanding where, how and when they would like to experience new types of services.

Result

Prototypes to validate and test the new concepts. Our philosophy is to use the best methods of user-centric design and then prototype everything since a prototype is worth a thousand pictures.